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Mission
 

  1. Our company functions as a boiling pot of a pioneering food lab in which we innovate in food products & a supporting food incubator in which the growth of companies and their products is facilitated.  â€‹

  2. We develop the food of tomorrow. On behalf of food companies or on our own initiative. We do this by using our holistic vision of food and our unique one-stop shop fast prototyping approach to product innovation. â€‹

  3. We cultivate a thriving ecosystem of like-minded people in which knowledge, resources and data will be available to innovate the food industry.

VISION
 

  1. We want to make our food richer by making better products through scientific innovation & co-creation. Richer in terms of taste, (bio)diversity, nutritional values ​​& sustainability.​

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  2. Proef is the catalyst and pioneer of this innovation by introducing creativity, new                ingredients, technologies, knowledge and creating a multidisciplinary ecosystem.                                                                            

  3. We will be successful when our input will lead to:                                                                   -> Food with a purpose and a positive impact on people and our planet.                               -> Economic growth with respect for the balance in nature.                                                   -> A resilient food system.

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